TIM-Online method
The TIM-Online method measures the likeability curve of audio of visual
material: it determines how involved viewers/listeners are during
'consuming' a television/radio programme or commercial.
Likeability means with this method a combination of both affective and cognitive reactions
from audeinces to the shown material.
Whilst watching at/listening to a production the participants continuously
give their feedback by moving a slider up and down. Afterwards, the
panel gives detailed qualitative feedback on their individual
highest and lowest scores of the production (2 open questions). Finally, a
tailor-made online survey explores more in-depth other elements of the
content.
Near real-life test lab
TIM-Online research projects are conducted among a representative sample
of viewers/listeners with access to Internet. The
panel participates from home
and watches/listens to the content on their computer via
streaming media during a time window relevant to the production.
Background
In 1995 television research company
Klapper
Communications introduced the studio version in the Netherlands (TIM-Studio)
and developed the analysis method in cooperation with the
Vrije
Universiteit Amsterdam. In 2003 ActiveReaction
converted the TIM-Studio concept for the Internet (TIM-Online).
TIM-Online demo
For a free demonstration of the TIM-Online user interface at your
offices please
contact us.
