Leader in real-time Radio & Television research
TIM-Online is an acronym for Tv&radioImpactMeter
via Internet. TIM-Online was introduced by ActiveReaction and
Klapper Communications in 2003. It measures the likeability of radio and television
formats in real-time via online
streaming media.
The unique real-time benchmark of radio and television formats
makes TIM-Online the leader in this field.
Research disciplines
Broadcasting stations, producers and advertisers use
TIM-Online for
media research: ranging from pre and post testing, monitoring and benchmarking
pilots, formats, trailers and commercials to measuring the optimal
positioning and effectiveness of Product Placements and (in-script) programme sponsoring.
Added value
TIM-Online is the first tool to provide detailed answers to the question
as to why (specific)
target audiences tune into or out of a programme. This results in insights
other data (e.g. the
BARB
audience viewing figures) can't give you. TIM-Online achieves this by focusing on the
likeability of the content itself. The
TIM-Online method,
therefore, gives producers tangible information on how
to improve their content in order to increase
audience viewing and listening figures.
Testimonial
According to
Dutch Public Broadcasting director of radio programming Jan Westerhof, no
other known radio research method matches reality more closely: „With this [tool] you know
what is going on at home or in the car”, he says. „And that's sometimes
confrontational for radio programme makers”. (Source: NRC Handelsblad, 19
November 2007).
Brochure
Download the TIM-Online brochure for more information.
