TIM-Online-panel for radio & television research
ActiveReaction and
Klapper Communications
have composed
a representative access panel dedicated to radio and television research.
This panel is strictly separated from people participating in other methods
of Internet research. The size of the Dutch panel is approximately 6000 people of 16 years and older. They
form our 'jury' and are spread out across the
entire country. It is an actively and professionally managed panel which is
continuously updated. The percentage of active participants is 90%.
Private panels
It is also possible to use private panels consisting
of, for example, your own customers, board members, employees, subscribers or
prospects.
Demographics
Some of the demographic attributes we register are: name, address, city
of residence,
age, highest completed education, work/profession, home/family situation,
whether responsible for shopping, radio and television viewing preferences and Internet
usage. But we can also include other demographic variables that might be important to
your project in the selection of your target audience.
Security & data integrity
Panel members have secure access to your research material, i.e. they
can only watch your material via
secured and personal login code procedures. If
required, we can deploy
Digital Rights Management (DRM) protection with your content (e.g. for
pilot testing). Participants who have not actively participated or have not completed the whole project
are discarded
from the final dataset.
Registration
So far, only Dutch people can register for our access panel. If you have any
questions about our panel please
contact us.
