Real-time media research
TIM-Online has proven itself
a valuable media content research tool. Our clients, Dutch public
broadcasters (both national and regional), commercial broadcasters,
producers and advertisers, are experiencing the many benefits. Of the
research method. Of our
expertise. Of our network of reliable partners. They obtain detailed and
easy-to-implement guidance through audience feedback on their formats,
pilots or
commercials.
Full service
ActiveReaction and her partners deliver full service TIM-Online research
projects and take care of:
- Consultancy (we discuss current issues and future targets and advise on an appropriate project plan);
- Sampling & panel recruitment;
- Transcoding & streaming of tested content (and deployment of DRM protocols in case of pilot testing);
- Designing the questionnaire & programming the online survey;
- Field work & helpdesk support;
- Data integrity based on checks both during field work and afterwards;
- Statistical analyses, conclusions and recommendations (design management communication plans on request);
- Interactive presentation of the results at your office (using our Data Analyser);
- Unique benchmark calculations and (anonymous) competitors' analyses.
To obtain a ballpark figure for the cost of having your content tested among your own target audience, please contact us.