What is Commercial Trace?
Commercial Trace is a low-budget, standard
and periodic internet research service for commercials in a
multi-client setting. Commercial Trace
predicts the effectiveness of a television commercial.
Advantages
Commercial Trace delivers a trace (a
dynamic likeability graph) for all current Dutch television commercials.
This trace pinpoints the weak and strong parts in your message delivery. For advertisers,
marketers and researchers. The data is collected via the
TIM-Online method.
A
trace
of your commercial gives you:
- Insights and accountability;
- Comparison material (e.g. for other research methods);
- Do's and don'ts for future projects.
Trace elements such as Attitude to the Brand (ABr) and Purchase Intention (PI) are also reported, resulting in advance knowledge as to how successful your commercial will be.
How to order?
You can order a trace of your own commercial by contacting us.